Ruz’s alter ego Ruzlana is pretty intense. Many of his followers would certainly not want to meet him in real life. He is critical, makes clear statements, but is still somehow lovable, because he always wants the best (?). In his videos, Ruz satirises typical couple situations and challenges. This shows what a good observer he is and how creatively he implements everyday comedy. Another guarantee for success is the interaction with his fans: Ruz responds to their wishes and uses them as inspiration for his next TikToks. In this way, he achieves a high identification potential – even if he often only plays a role.