More and more Wella customers wish for a natural enhancement of their hair color – without containing harmful ingredients or causing damage to the hair. Therefore Wella Professionals developed Shinefinity Shine Treatment in spring 2022 as the brand’s first Clean Beauty Glaze. The campaign was not only promoting the product, but also about conveying a feeling of healthy, shiny hair. And who is able to communicate this feeling better than Jule, whose hair is especially important after her cancer treatment?