Rukiye is a true makeup expert, especially in the high-end segment. With her two Browsholic beauty academies, she not only enjoys professional success, but the social pedagogy graduate also has a steadily growing audience on Instagram. Rukiye dresses in a fashion-conscious and stylish way. She combines the hijab with her versatile looks, naturally and without making it a big issue. Thus she builds bridges between people with different cultural and religious backgrounds and became a role model. At the same time, she is approachable and lets her fans participate in her life – from everyday cooking and shared dinners to her honeymoon.