Uncle Banjou is the most popular uncle on TikTok, because he sees eye- to-eye with his followers, even though he will usually be a bit older than them. Banjou is direct, humorous and motivating. His content is a successful mix of comedy, music, storytelling and RealTalk. In his high- energy videos, he showcases the cooking of other countries (with a believable accent), addresses serious topics like lack of self-confidence, and has been instrumental in the “Good Vibes Only” movement, which received a huge campaign on TikTok.