Clients – LABS MGMT

Our Work

THE LABS KIND
OF WAY

Advertising Redefined Through Social Media Entertainment

Social media is the entertainment of our time. Labs Management is proud to represent a diverse portfolio of high-reach content creators, models, and artists. We help our talents build their own brands, foster their creative growth, and connect them with suitable advertising partners. We support companies in campaign planning and ensure that their specific goals are met — whether it’s increasing sales or boosting brand awareness.

Benefits for Advertisers

Social media is not only the most widely used medium across multiple generations, but advertising on social media is also measurable, authentic, and has low spillover. We ensure that organic promotional posts seamlessly integrate into our creators’ feeds. Additionally, content distributed through ad campaigns offers numerous advantages, such as optimal audience targeting and achieving predefined KPIs.

At Labs Management, we see ourselves not just as intermediaries but also as advisors for our clients. That’s why we’ve established two specialized teams: the Partnerships Team and the Talent Management Team. While our Talent Managers focus entirely on the strategic development of their talents, our Partnerships Team is dedicated to identifying the most suitable talents for our clients’ campaigns. In doing so, we can leverage our diverse portfolio.

Labs Ventures

Labs Ventures
We understand that our clients’ needs are evolving and becoming increasingly important. These include:
We understand that our clients’ needs are evolving and becoming increasingly important. These include:

Content creation for ads and organic posts on brand accounts.
Social media campaigns with artists from film, television, and music who are not only known through social media.
High-quality music and sounds that are ideal for social media advertising.

Our three ventures offer tailored solutions for all these needs.

Sped-Up

It is often frustrating that brands can only use royalty-free sounds for social media campaigns. Sped-Up therefore composes custom-made songs that can not only be used for advertising but are also developed according to the client’s wishes. Additionally, Sped-Up is building a free song library for advertising purposes.

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The Creation Club

UGC and micro-creators are a cost-effective complement to organic posts from high-reach creators. Our approach differs from UGC platforms (whose quality has not convinced us): We have built a portfolio of over 250 creators in the DACH region and 200 more in Europe and the USA. Each creator undergoes a quality check focusing on storytelling, editing expertise, and creativity.

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Silk&Butter

Our sister agency specializes in the development and marketing of artists and public figures who have primarily gained recognition through their presence in film and television, as well as models or musicians, and now want to establish themselves on social media.

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