Sephora’s goal was to create awareness and celebrate diversity and inclusion through their Ramadan campaign. Hence, they developed a product box with their personal heroes and sent it to influencers who stand for diversity and multiplicity. Rukiye, being part of the campaign, shared her favorite products and beauty routine during Ramadan with her community. As an additional goodie, different products were given away to Rukiye’s community in a raffle. Different people could get together and celebrate Ramadan.