Individuality and fun in movement are Adidas’ top priorities. In their 2022 campaign Adidas wants to appeal to young people and draw attention to themselves through fun, dynamic and light-hearted content on Instagram and TikTok. The aim is to whet the community’s appetite for Adidas and the attitude to life that the brand conveys. Noel shows many different sides of himself and presents the most diverse outfits in his own way. Of course, his typical moves are not to be missed.